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- What metrics matters for the money?
- "On-Page SEO" and Meta-Tag Strategies
Ad:tech Paris - CocaCola's Head of Digital Marketing
Ad:tech Paris 7-8th of April was a great event and a good opportunity for us to catch up wth some of the worlds best online marketeers.
One of the highlights during this years Ad:tech conference in Paris was CocaCola's presentation by Stafford Green, Head of Digital Marketing.- Media investment shift from mass awareness that build loyalty to loyalty that builds mass awareness
- Consumer shifting: I like what I do > I just like what I like
- Instead of building brand awareness from TV, build loyalty which in return drives awareness.
- Perfectly branded content > Content that perfects the brand
- Joakim Nilsson
Project manager Online marketing
Joakim Nilsson on twitter
Joakim Nilsson's LinkedIn profile
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