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Improve conversion on your landing page with videos

Engagement objects are applications such as videos, audio files, pictures and maps.

Engagement objects are applications such as videos, audio files, pictures and maps. These don’t necessarily drive traffic to your website but they are the key to engage with your website visitors. Visitors to your website are looking for information related to gambling products. Our Inside Expekt videos are the perfect engagement object for any sports betting related affiliate website. They are authentic and transparent; it’s the real people behind Expekt.com namely our PR Manager Dan Vikman and Head of Risk management Richie Sheridan. On request from our viewers we bring in other bookmakers to cover their whish lists.

Inside Expekt is produced directly from Expekt.com's office in Malta and distributed via YouTube and Dailymotion. Inside Expekt covers the big international football tournaments as well as Champions League and Premier league, on your request we’re happy to cover any other league or sport.

I’m an affiliate website owner, what’s in it for me? In order to get the clicks on your links and to ensure as high conversion as possible on those clicks engagement object are the key. By embedding our Inside Expekt match preview videos on you landing page you will have a better chance to improve conversion on surrounding Expekt.com banners and text links. Although the actual embedded video itself is not tracked, we recommend inserting the video as a part of a blog post or news item. Check our own blog for an example. 

What’s more? Apart from our in-house production Inside Expekt we also provide the video blogs by our brand ambassadors Scotty Nguyen, Niklas Wikegård and Glenn Strömberg. The two later being in Swedish only. Also these distributed via Youtube and Dailymotion as embed codes.

Head over to our marketing toolbox section on our affiliate website and read more or get in touch with us to discuss your specific needs. You can display each video individually or put a whole playlist on a dedicated section of your website. See an example how we do it ourself on our blog. 

- Joakim Nilsson
Project manager Online marketing
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